How we re-engineered a high-energy brand palette to secure compliance without sacrificing visual impact.
A vibrant beverage brand used white text on bright yellow buttons. While aesthetically fresh, our manual audit revealed a contrast ratio of 1.8:1. This is effectively invisible to the 1 in 12 men and 1 in 200 women with color vision deficiency.
This was not just a legal risk — it was a conversion killer. If a customer cannot distinguish your primary "Add to Cart" button from the background, the user journey ends immediately.
Instead of a blanket color change, we performed a perceptual color audit. We utilized mathematical hex shifts to darken the brand secondary palette by just 8%, reaching the 4.5:1 threshold while maintaining the vibe the brand spent years building.
Accessibility is not just for permanent disabilities — it is for situational limitations. By fixing the contrast, we ensured the site was usable for customers shopping on their phones while outdoors in bright sunlight, which is a primary use case for a mobile-first beverage brand.
We fix your site legibility natively in your code. No bulky widgets required.
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