Request Your Free Accessibility Audit

Get a personalized Loom video audit of your store within 24 hours

Request Received!

We've got your information and will get back to you with your store audit within 24 hours.

Please check your email inbox or spam folder for our response.

Food & Beverage

Color Compliance: Visual Clarity
as a Growth Lever

How we re-engineered a high-energy brand palette to secure compliance without sacrificing visual impact.

4.5:1
Minimum Contrast Achieved
+12%
Mobile Readability Lift

The Challenge: The Invisible CTA

A vibrant beverage brand used white text on bright yellow buttons. While aesthetically fresh, our manual audit revealed a contrast ratio of 1.8:1. This is effectively invisible to the 1 in 12 men and 1 in 200 women with color vision deficiency.

This was not just a legal risk — it was a conversion killer. If a customer cannot distinguish your primary "Add to Cart" button from the background, the user journey ends immediately.

LOW CONTRAST (1.8:1)
Hard to read in sunlight
ACCESSORAX FIX (4.5:1)
Crystal clear on all devices

Technical Remediation Strategy

Instead of a blanket color change, we performed a perceptual color audit. We utilized mathematical hex shifts to darken the brand secondary palette by just 8%, reaching the 4.5:1 threshold while maintaining the vibe the brand spent years building.

The Business Impact: Sunlight Readiness

Accessibility is not just for permanent disabilities — it is for situational limitations. By fixing the contrast, we ensured the site was usable for customers shopping on their phones while outdoors in bright sunlight, which is a primary use case for a mobile-first beverage brand.

Stop losing sales to low visibility.

We fix your site legibility natively in your code. No bulky widgets required.

Get a Free Contrast Audit