Beauty & Skincare Case Study

Inclusive Visuals: Scaling Reach
Through Accessibility.

How a global skincare brand turned a technical compliance gap into a competitive advantage for 1.3 billion potential customers.

75%

of online shoppers rely on product photos to make a purchase decision. Without Alt-Text, visually impaired shoppers miss out entirely.

89%

of inclusive organizations see accessibility as a strategic competitive advantage rather than just a legal checkbox.

The Challenge: The Reactive Fix Cycle

The brand was stuck in a "Reactive Fix" cycle. They had over 500 product variants, but their screen reader compatibility was failing. For a blind customer, selecting a foundation shade sounded like "Image_102.jpg" instead of "Honey Beige - Warm Undertone".

This wasn't just a legal risk and it was a revenue leak. If users can't perceive your site, they bounce quickly, leading to high exit rates and lost conversions.

The AccessoraX Audit Findings:

Non-Text Content: Zero descriptive alt-text on color swatches.
Color Dependence: Using color alone to convey shade information without text labels.
Technical Debt: Relying on an "overlay" that failed to fix the underlying theme code.

The Solution: Embedded Accessibility

Instead of "retrofitting" fixes which other accessibility companies notes is rarely cost-effective, we embedded accessibility directly into the brand's Shopify Liquid theme. We didn't just add tags; we created a sustainable system.

We implemented Dynamic ARIA-Labels that programmatically associate every shade swatch with its descriptive name, ensuring screen readers provide a clear, intuitive journey.

The Outcome: Compliance Plus

By moving beyond the "Legal Minimum," the brand achieved what we call a Compliance Plus story:

Market Expansion: Unlocked access for the 1.3 billion people globally living with disabilities.
SEO Lift: Proper heading structures and descriptive alt-text improved search engine ranking and organic traffic.
Brand Loyalty: 45% of consumers will pay more for brands that actively promote inclusive values.

Ready to turn compliance into a competitive advantage?

Stop reacting to legal risks. Start building a store everyone can use.